Don't throw away that shoe!

Many of you know Nike as a supplier for sports goods, shoes, and athletic apparel. However, despite their strong brand recognition for athletics, this company has shifted their focus to something that has more to do with than just sports.

It's Nike Grind.

Created in 1993 as part of Nike's Reuse-A-Shoe program that collects old shoes to create something from nothing, Nike dreamt up a way to reduce its waste materials with a long-term goal "to create zero waste in the manufacturing of our product".
With an ongoing collection of thousands and thousands of old, worn-out athletic shoes, Nike processes the shoes and then separates out the useful material known as Nike Grind. The material is integrated into sports surfacing to create more opportunities in neighborhoods and communities for sports to live on. Ranging from tracks, to basketball courts, to playgrounds, Nike has found a way to incorporate their recylced material into something that can be shared by everyone in communities from around the world.

Check out companies that have partnered with Nike to incorporate the Nike Grind materials into their product:
*Atlas Track
*FieldTurf
*PlayTop